the degree to which an argument elicits primarily positive evaluative responses toward the attitude and deemphasizes primarily negative ones. The greater the number of positive responses relative to negative responses, the higher the quality of the given argument. See also cognitive response.

ARGUMENT QUALITY: "The argument quality is the extent to which a given argument persuades the audience that a given position is true."
Cite this page: N., Pam M.S., "ARGUMENT QUALITY," in, April 7, 2013, (accessed August 7, 2020).