the tendency for individuals to conform to a greater extent when in groups - particularly in situations like those studied by Solomon Asch. People agree with the group even when the group

ASCH CONFORMITY EFFECT: "A person who raised his or her hand to endorse an answer because the group was endorsing it, even though he or she knew it to be incorrect, had fallen victim to the Asch Conformity Effect. "
Cite this page: N., Pam M.S., "ASCH CONFORMITY EFFECT," in, April 7, 2013, (accessed July 2, 2020).