n. a psychological phenomenon in which there is a tendency to persist with one's held beliefs despite the fact that the information is inaccurate or that evidence shows otherwise. This contrary nature shows an unwillingness to admit that the initial premise may not be true.

BELIEF PERSEVERANCE: "Belief perseverance prompts a person to cling to previously-held beliefs even when there is new evidence pointing to the contrary."
Cite this page: N., Pam M.S., "BELIEF PERSEVERANCE," in, April 7, 2013, (accessed October 20, 2021).