how we interpret an event in a way that gives us credit for success and denies any responsibility for failure. It is just like a kind of self-deception. Compare it with group serving bias.

SELF-SERVING BIAS: "In a self-serving bias failure is accredited to external factors and nothing that we have done."
Cite this page: N., Pam M.S., "SELF-SERVING BIAS," in, April 13, 2013, (accessed March 29, 2020).