n. a tendency among consumers to behave positively towards their favorite brand. It motivates them to consistently buy a particular brand, even if it means competing for the commodity or paying a higher price for it. See brand preference.

BRAND LOYALTY: "Brand loyalty is a factor which makes a product perform consistently in the market."
Cite this page: N., Pam M.S., "BRAND LOYALTY," in, April 7, 2013, (accessed November 26, 2020).