n. a behavior exhibited by consumers in which there is prioritization of one brand over another in the same category. This indicates a certain loyalty to the product and consistency in its use. With this as a premise, consumers are often able to recognize the product even under blind testing. See brand loyalty.

BRAND PREFERENCE: "The most loyal of consumers stick to their brand preference rather than venturing into something new."
Cite this page: N., Pam M.S., "BRAND PREFERENCE," in, April 7, 2013, (accessed October 15, 2021).