BRAND PREFERENCE

n. a behavior exhibited by consumers in which there is prioritization of one brand over another in the same category. This indicates a certain loyalty to the product and consistency in its use. With this as a premise, consumers are often able to recognize the product even under blind testing. See brand loyalty.

BRAND PREFERENCE: "The most loyal of consumers stick to their brand preference rather than venturing into something new."
Cite this page: N., Pam M.S., "BRAND PREFERENCE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/brand-preference/ (accessed July 20, 2019).
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