CARD-STACKING

n. in marketing and advertising, refers to the deliberate technique of overemphasizing a product's best features and suppressing other information that may raise questions. Usually, it is persuasive enough to influence customer opinion and buying behavior.

CARD-STACKING: "Card-stacking happens when saleable facts are placed upfront, yet stats are manipulated and problems are hidden behind it."
Cite this page: N., Pam M.S., "CARD-STACKING," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/card-stacking/ (accessed July 23, 2019).
SHARE