CONSUMER-JURY TECHNIQUE

a technique used to analyze marketing interests prior to actually advertising an object or service campaign within a sample market.

CONSUMER-JURY TECHNIQUE: "the consumer-jury technique has aided advertising firms for years in determining which campaigns they should forge ahead with and which advertisements, be they in print or otherwise, are most appealing to the customer in terms of eliciting purchases."
Cite this page: N., Pam M.S., "CONSUMER-JURY TECHNIQUE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/consumer-jury-technique/ (accessed September 17, 2020).
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