CONSUMER SURVEY

a review of customer approvals and disapprovals in specific item classes which might create data regarding drawing up and labeling an item in manners with which the customer base will find appealing. Such reviews might be rendered by surveys, interviews, imagery, and more.

CONSUMER SURVEY: "Consumer surveys can often allow researchers to target specific populations with less investigative work on their end trying to find such a populace."
Cite this page: N., Pam M.S., "CONSUMER SURVEY," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/consumer-survey/ (accessed October 12, 2019).
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