COUPON-RETURN TECHNIQUE

an approach toward examining advertising efficacy in a printed form of media by way in eliciting the customer to return a coupon in the mail. Thereby, each coupon returned can be accounted for as one query.

COUPON-RETURN TECHNIQUE: "Coupon-return techniques have been employed for years because they're truly effective in accounting for an organization's customer base."
Cite this page: N., Pam M.S., "COUPON-RETURN TECHNIQUE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/coupon-return-technique/ (accessed April 19, 2021).
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