CUSTOMER-RELATIONSHIP MANAGEMENT

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the procedure wherein organizations predict the future requirements of their consumer base depending on insight from past buying behaviors. Records of such data about customers are utilized for this reason.

CUSTOMER-RELATIONSHIP MANAGEMENT: "The customer-relationship management technique permits companies and manufacturers a certain degree of insight into the lives and requisites of the customer base which regularly purchases their products or services."
Cite this page: N., Sam M.S., "CUSTOMER-RELATIONSHIP MANAGEMENT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/customer-relationship-management/ (accessed June 25, 2022).

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