DIFFUSION PROCESS By Nugent, Pam M.S. - April 7, 2013 Marketing and advertising. Technique used to gain the acceptance of the public to a new product. DIFFUSION PROCESS: "The diffusion process depends on the acceptance of a new product by a core of people." Related Psychology Terms CARD-STACKING SELF-REFERENCING ADVERTISING RESEARCH NONOVERT APPEALS CONSUMER-JURY TECHNIQUE SALES-SURVEY TECHNIQUE SLOGAN SPLIT RUN DECEPTIVE ADVERTISING FIELD VERIFICATION Cite this page: Nugent, Pam M.S., "DIFFUSION PROCESS," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/diffusion-process/ (accessed November 17, 2017).