DIFFUSION PROCESS

Marketing and advertising. Technique used to gain the acceptance of the public to a new product.

DIFFUSION PROCESS: "The diffusion process depends on the acceptance of a new product by a core of people."
Cite this page: Nugent, Pam M.S., "DIFFUSION PROCESS," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/diffusion-process/ (accessed June 27, 2017).
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