DIRECT MARKETING

Promoting a product direct to the consumer rather than by use of mass media.

DIRECT MARKETING: "Telemarketing is an example of direct marketing."
Cite this page: N., Pam M.S., "DIRECT MARKETING," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/direct-marketing/ (accessed September 27, 2020).
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