1. Process of linking information to be emembered to information we already know. See elaborative rehearsal. 2. Developing an idea by incorporating details to amplify the original simple idea. 3. Process of thinking and scrutinising generating inferences. see central route to persuasion- cognitive response- elaboration likelihood model- peripheral route to persuasion.
ELABORATION: "Joe used elaboration to turn his siomple idea into a new and original concept."