PERIPHERAL ROUTE TO PERSUASION

the procedure wherein outlooks are cultivated or altered as a result of utilizing peripheral cues instead of cautiously examining and considering central merits of outlook-relevant data.

PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks."
Cite this page: Nugent, Pam M.S., "PERIPHERAL ROUTE TO PERSUASION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/peripheral-route-to-persuasion/ (accessed November 17, 2017).
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