EXPECTANCY THEORY By N., Pam M.S. - April 7, 2013 1. Theory that cognitive learning involves acquired expectancies. 2. Motivational theory where a positive outcome is more likely to occur the activity is more likely to occur. EXPECTANCY THEORY: "Purposive behaviourism is an example of expectancy theory." Related Psychology Terms SELF-CONSISTENCY PERSPECTIVE OF COGNITIVE DISSONANCE THEORY S-R-O LEARNING MODEL BANDURA, ALBERT THEORY OF PERSONAL INVESTMENT EXPECTANCY LAWS OF LEARNING PARTICIPATION LEARNING THEORY DECALAGE LAMARCKISM Cite this page: N., Pam M.S., "EXPECTANCY THEORY," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/expectancy-theory/ (accessed April 4, 2020).