is one method of changing and individuals opinion or view of a specific concept or ideal; through using the fear appeal, advertisers instill fear in the individual who then reciprocates following the command.

FEAR APPEAL: "Some advertisers, especially when trying to push a sensitive product to an audience will use the fear appeal to ensure the message is delivered."
Cite this page: N., Pam M.S., "FEAR APPEAL," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/fear-appeal/ (accessed May 10, 2021).