group of about 12 people with common characteristics who have been selected to discuss a topic. A leader starts the discussion and keeps it on the topic. Often used in marketing to gauge reactions.

FOCUS GROUP: "Joe was part of the focus group for a new product."
Cite this page: Nugent, Pam M.S., "FOCUS GROUP," in, May 11, 2013, (accessed December 18, 2018).