the belief that persuasive discourse is truly effective in case an individual refutes positive arguments on the other side of a question before answering negative attacks on one's own side.

JANIS-FEYERABEND HYPOTHESIS: "Janis-Feyerabend Hypothesis states that persuasive discourse is most efficient when a person refiutes positive arguments first."
Cite this page: N., Pam M.S., "JANIS-FEYERABEND HYPOTHESIS," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/janis-feyerabend-hypothesis/ (accessed July 5, 2020).