LATENT NEED

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Needs that do not truly exist but are presented in a manner that need a person can believe they have to fulfill it

LATENT NEED: "Advertising agencies are very good at creating latent needs."
Cite this page: N., Sam M.S., "LATENT NEED," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/latent-need/ (accessed June 27, 2022).

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