LAW OF CONTRAST

The principle based on the assumption that individuals base their behavior on comparison of opposites not with sameness.

LAW OF CONTRAST: "The law of contrast deems decisions are not made on likeness."
Cite this page: Nugent, Pam M.S., "LAW OF CONTRAST," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/law-of-contrast/ (accessed April 19, 2018).
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