LAW OF CONTRAST

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The principle based on the assumption that individuals base their behavior on comparison of opposites not with sameness.

LAW OF CONTRAST: "The law of contrast deems decisions are not made on likeness."
Cite this page: N., Sam M.S., "LAW OF CONTRAST," in PsychologyDictionary.org, May 11, 2013, https://psychologydictionary.org/law-of-contrast/ (accessed July 2, 2022).

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