SURVEY RESEARCH
A method of the scientific research where the researcher tries to measure and evaluate condition of the community in relation…
TARGET STIMULUS
the stimulus that people in a test or procedure must respond to. Among many stimuli, a person selects the one…
SELF-ALIENATION
This occurs when a person feels like a stranger to themselves that is accompanied by an emotional distance feeling. Among…
SELF-ESTEEM
the degree to which the qualities contained in our self-concept are seen to be positive. It reflects a person's image…
SELF-REPORT BIAS
This problem arises when people do a self-report and try to make a good impression of them or are unsure…
SEXUAL APATHY
showing a lack of interest in sexual activity. See hypoactive sexual desire disorder.
SITUATIONAL EFFECT
the effect on different environments on the behaviour of people in experiments.
SOCIAL DEFICIT
an inability or an unwillingness to act in accordance to age, physical condition and intelligence. It can reduce a person's…
SOCIAL JUDGMENT THEORY
a theory dealing with attitude change that postulates the magnitude of persuasion that is produced by a certain message depends…
SOCIAL SCIENCE
A number of disciplines that are concerned with social interactions of people that is studied from a research and scientific…
SOURCE FACTORS
These are the characteristics of the source that will influence its effectiveness.
STATISTICS
Branch of mathematics that uses data descriptively and to infer and support answers to scientific questions.
STRESS REACTION
Is the abnormal or non-adaptive behaviour which can be seen in response to stress is called stress reaction. Stress causes…
SUBSTITUTION
Substitution of inappropriate feelings or impossible aims with more appropriate and achievable. Substitution can be both positive or negative answer.…
SUSCEPTIBILITY
1. The vulnerability or increased likelihood of being affected by a disease or illness. 2. The capacity to feel deep…
TASK STRUCTURE
it is the structure in which the means to the end; everything is structured properly to perform a task. To…
SELF-ASSERTION
the act of putting forward your own opinions or to express your needs, rights and wishes. In this way person…
SELF-FOCUS
1. An ability a person has to direct conscious attention on themselves, thoughts, desires and emotions. 2. A person's ability…
SELF-REPUDIATION
when a person denies their own pleasure or rights from a sense of low esteem or guilt.
SEXUAL BEHAVIOR
These are the actions that lead to reproduction and stimulation of sexual organs for satisfaction without conception. It can orientation,…