is a theory which implies an individual is less likely to take part in an activity if they have repeatedly lost or been highlighted as unskilled in a game or action.

LOSER EFFECT: "The loser effect implies that if an individual loses repeatedly, they will be less likely to join in and play in the future."
Cite this page: N., Pam M.S., "LOSER EFFECT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/loser-effect/ (accessed April 18, 2021).