MARKETING ORIENTATION

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An observable character pattern which implies an individual will see other humans as commodities and then go onto evaluate their personal worth in terms of their saleability.

MARKETING ORIENTATION: "The concept of marketing orientation will see an individual characterize other people as commodities before them evaluating them in terms of their saleability."
Cite this page: N., Sam M.S., "MARKETING ORIENTATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/marketing-orientation/ (accessed June 29, 2022).

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