An observable character pattern which implies an individual will see other humans as commodities and then go onto evaluate their personal worth in terms of their saleability.

MARKETING ORIENTATION: "The concept of marketing orientation will see an individual characterize other people as commodities before them evaluating them in terms of their saleability."
Cite this page: N., Pam M.S., "MARKETING ORIENTATION," in, April 7, 2013, (accessed July 27, 2021).