An observable character pattern which implies an individual will see other humans as commodities and then go onto evaluate their personal worth in terms of their saleability.
MARKETING ORIENTATION: "The concept of marketing orientation will see an individual characterize other people as commodities before them evaluating them in terms of their saleability."
Cite this page: N., Pam M.S., "MARKETING ORIENTATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/marketing-orientation/ (accessed May 11, 2021).
