MARKETING ORIENTATION

An observable character pattern which implies an individual will see other humans as commodities and then go onto evaluate their personal worth in terms of their saleability.

MARKETING ORIENTATION: "The concept of marketing orientation will see an individual characterize other people as commodities before them evaluating them in terms of their saleability."
Cite this page: N., Pam M.S., "MARKETING ORIENTATION," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/marketing-orientation/ (accessed February 12, 2020).
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