was first proposed by the U.S. social psychologist in 1968. The Mere-Exposure Effect implies that participants will show a preference for a specific stimulus in their reaction to that stimulus if they are repeatedly exposed to that one stimulus over a short period of time.

MERE-EXPOSURE EFFECT: "When repeatedly exposed to a stimulus, the mere-exposure effect implies that if given the choice, participants will prefer to see that repeated stimulus."
Cite this page: N., Pam M.S., "MERE-EXPOSURE EFFECT," in, April 7, 2013, (accessed September 23, 2021).