MESSAGE FACTORS

are characteristics and features (such as persuasive language) which will affect the degree of success and effectiveness a message has when delivered.

MESSAGE FACTORS: "Message factors are characteristics of the message itself in terms of structure and wording which can affect the effectiveness of the message."
Cite this page: N., Pam M.S., "MESSAGE FACTORS," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/message-factors/ (accessed January 5, 2021).
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