is research, in the context of consumer research which looks to find the true motivation behind a specific purchase by an individual which can then be exploited.
MOTIVATION RESEARCH: "Research which looks into the motivations behind certain purchases is called motivation research."
Cite this page: N., Pam M.S., "MOTIVATION RESEARCH," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/motivation-research/ (accessed October 20, 2021).
