is a method used in advertising which plays on a desire or requirement of the target to try and sell the product to them, for example they require security, therefore they should purchase an alarm.

NEED AROUSAL: "In some marketing, companies will use an individuals need for arousal to entice them to purchase an item."
Cite this page: N., Pam M.S., "NEED AROUSAL," in, April 7, 2013, (accessed May 16, 2021).