is a method used in advertising which plays on a desire or requirement of the target to try and sell the product to them, for example they require security, therefore they should purchase an alarm.
NEED AROUSAL: "In some marketing, companies will use an individuals need for arousal to entice them to purchase an item."
Cite this page: N., Sam M.S., "NEED AROUSAL," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/need-arousal/ (accessed March 21, 2023).
