the quality of being new and uncommon. It is one of the primary identifying aspects directing focus. The attraction to has been observed to start as early as 1 year old- for instance, whenever infants are exposed to images of visual patterns, they'll focus longer on a new pattern than they will at a pattern they have previosuly viewied. With regard to consumer behaviors, the attraction to is developed as a favor for an alteration, even in the absence of disgratification with the current scenario.
NOVELTY: "The novelty of a new relationship excites most people."