a person to whom other people go to for guidance prior to buying products or on whom other people shape their behavior after. To be successful, cultural ties with other group members must exist.

OPINION LEADER: "Opinion leaders are not always correct."
Cite this page: N., Pam M.S., "OPINION LEADER," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/opinion-leader/ (accessed July 12, 2020).