OPINION LEADER By N., Sam M.S. - 0 a person to whom other people go to for guidance prior to buying products or on whom other people shape their behavior after. To be successful, cultural ties with other group members must exist. OPINION LEADER: "Opinion leaders are not always correct." Related Psychology Terms ADOLESCENCE (Theories) ATTITUDE SCALES SOCIAL NORM (Group Norms) Piaget’s Theory of Cognitive Development Hitler and Conformity Developing a Case Study ANTISOCIAL REACTION SEXUAL DEVIATIONS (GENERAL) CHILD PSYCHIATRY IMITATION Cite this page: N., Sam M.S., "OPINION LEADER," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/opinion-leader/ (accessed August 14, 2022).