OPINION LEADER By N., Pam M.S. - April 7, 2013 a person to whom other people go to for guidance prior to buying products or on whom other people shape their behavior after. To be successful, cultural ties with other group members must exist. OPINION LEADER: "Opinion leaders are not always correct." Related Psychology Terms BUYING BEHAVIOR PLURALISTIC IGNORANCE LAISSEZ-FAIRE LEADER SOCIOMETRIC DIFFERENTIATION OUTGROUP EXTREMITY EFFECT PROECOLOGICAL BEHAVIOR OBJECTIVE COMPETITIVE SITUATION BONDING SOCIETY TIGHT CULTURE Cite this page: N., Pam M.S., "OPINION LEADER," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/opinion-leader/ (accessed December 2, 2019).