a paradoxical effect wherein praising an individual for their performance can generate lower, instead of higher, strife and achievement. It takes place whenever the introduction of extrinsic praise lessens the strong intrinsic motivation which was vital to the individual's initial high performance.

OVERJUSTIFICATION EFFECT: "The overjustification effect is commonly experienced by those trying to lose weight who often feel they should be rewarded for exercise or for sticking to one's diet, wherein the reward is often some type of or excess of food."
Cite this page: N., Pam M.S., "OVERJUSTIFICATION EFFECT," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/overjustification-effect/ (accessed October 18, 2021).