1. a step-by-step process for contrasting a group of stimulants or other objects. A couple of stimulants appeared to the involved party, who is asked to contrast them on a specific dimension, like size, noise volume, or brightness- the procedure is kept up till each object in the group has been contrasted with every other object. This type is primarily correlated with research into psychophysical choices but has additionally been utilized to analyze inclinations between works of art or varied character traits. 2. with regard to industrial and professional environments, a type of worker analysis wherein each employee in a chosen group is contrasted with every other worker on a sequence of performance measurement. Workers are then ranked on the premise of the amount of positive comparisons rendered upon them.
PAIRED COMPARISON: "The paired comparison showed that all the stimuli exposed to the agent shrank in size, while those not exposed, grew."