the degree to which people feel they're at risk of a threat to their health. Risk is a shared act of the likelihood of the happening of an aversive occurrence and the greatness of its consequence.

PERCEIVED RISK: "The perceived risk was not as severe as your daughter made it sound."
Cite this page: N., Pam M.S., "PERCEIVED RISK," in, April 7, 2013, (accessed October 18, 2021).