Requiring no conscious effort on an individual's part, primary attention is the attention one shows to a powerful stimulus. i.e. riveting attention.

PRIMARY ATTENTION: "Pablo came to a dead stop and couldn't take his eyes off the auto accident; an example of primary attention."
Cite this page: Nugent, Pam M.S., "PRIMARY ATTENTION," in, April 28, 2013, (accessed December 13, 2018).