Requiring no conscious effort on an individual's part, primary attention is the attention one shows to a powerful stimulus. i.e. riveting attention.

PRIMARY ATTENTION: "Pablo came to a dead stop and couldn't take his eyes off the auto accident; an example of primary attention."
Cite this page: N., Pam M.S., "PRIMARY ATTENTION," in, April 28, 2013, (accessed October 16, 2021).