RECOGNITION TECHNIQUE

Performed by readership-survey, a study method utilized in consumer psychology to determine consumer recognition of a product they profess to remember from earlier contact with its advertisements. Consumers may also be queried regarding false ads which the company never produced, allowing false-recognition levels to be measured. See also: pantry-ciieck technique.

RECOGNITION TECHNIQUE: "The marketing company performed recognition technique studies for their current line of products."
Cite this page: N., Pam M.S., "RECOGNITION TECHNIQUE," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/recognition-technique/ (accessed October 22, 2020).
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