Method that tries to clarify the reasons why certain gossip continues to persist or escalate while other ones dwindle and disappear. More precisely, the potency of a rumor is the mathematical product of the relevance of the gossip along with the degree of doubt regarding the presented information.

RUMOR-INTENSITY FORMULA: "The rumor-intensity formula was proposed by Gordon Allport and Russian-born U.S. experimental psychologist Leo Postman (1918-2004)."
Cite this page: N., Pam M.S., "RUMOR-INTENSITY FORMULA," in, April 28, 2013, (accessed August 10, 2020).