Any behaviour that is designed to convey an image about ourselves to other people. This explains why our behaviour can change if we notice we are being watched. See impression management.

SELF-PRESENTATION: "Our self-presentation can change when we know we are being observed."
Cite this page: N., Pam M.S., "SELF-PRESENTATION," in, April 13, 2013, (accessed May 11, 2021).