an attention seeking advertising device that is associated with a product or image that helps the consumer remember the product. Slogans may be revised periodically as a consequence of continuing studies of one area of psychology.

SLOGAN: "Many companies use slogans to help advertise their products."
Cite this page: N., Pam M.S., "SLOGAN," in, April 13, 2013, (accessed March 4, 2021).