SOURCE EXPERTISE

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The extent that a source of a persuasive message is seen to be knowledgeable about the messages topic.

SOURCE EXPERTISE: "Source expertise is the extent that a source of a persuasive message is seen to be knowledgeable about the messages topic."
Cite this page: N., Sam M.S., "SOURCE EXPERTISE," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/source-expertise/ (accessed November 26, 2021).

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