SPLIT RUN

a method used to test the effectiveness of advertising and other promotions by showing an advertisement to one half of a product's potential customers and showing no advertisement to the other half. Sales figures are assessed to see effective the advertising was.

SPLIT RUN: "A split run is used in advertising to determine the effectiveness of advertising."
Cite this page: N., Pam M.S., "SPLIT RUN," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/split-run/ (accessed September 21, 2020).
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