a method used to test the effectiveness of advertising and other promotions by showing an advertisement to one half of a product's potential customers and showing no advertisement to the other half. Sales figures are assessed to see effective the advertising was.

SPLIT RUN: "A split run is used in advertising to determine the effectiveness of advertising."
Cite this page: N., Pam M.S., "SPLIT RUN," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/split-run/ (accessed April 19, 2021).