an effect seen in psychology experiments where the person's judgement will shift toward an anchor when it introduced. You can compare it with contrast effect to clear your concept.
SSIMILATION EFFECT: "Similation effect creates a cluster around the anchor."
Cite this page: N., Pam M.S., "SSIMILATION EFFECT," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/ssimilation-effect/ (accessed January 23, 2021).