The norms which are followed by considering the other people in mind to make oneself acceptable for the people around him. See also theory of planned behavior; theory of reasoned action.
Cite this page: N., Sam M.S., "SUBJECTIVE NORMS," in PsychologyDictionary.org, April 13, 2013, https://psychologydictionary.org/subjective-norms/ (accessed January 29, 2023).