THEORY OF PLANNED BEHAVIOR

a theory which is similar to the theory of reasoned action but also integrates the construct of perceived behavioral control, which is added to outlook toward actions and subjective norms as the antecedents impacting both the goal to perform an action and the performance of such itself.

THEORY OF PLANNED BEHAVIOR: "The theory of planned behavior was initially postulated by Icek Ajzen, and American social psychologist."
Cite this page: N., Pam M.S., "THEORY OF PLANNED BEHAVIOR," in PsychologyDictionary.org, April 29, 2013, https://psychologydictionary.org/theory-of-planned-behavior/ (accessed December 7, 2019).
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