UTILITARIAN FUNCTION OF AN ATTITUDE

the role an outlook can play in attaining rewards, avoiding punishments, or both. An individual may take on a positive outlook toward a specific product because it has high efficacy and carries negative outlook toward its primary competitor because it its efficacy is much lower.

UTILITARIAN FUNCTION OF AN ATTITUDE: "Going through the surveys detailing each runner's experience of the marathon, you'll find many had adapted a utilitarian function of attitude."
Cite this page: N., Pam M.S., "UTILITARIAN FUNCTION OF AN ATTITUDE," in PsychologyDictionary.org, April 29, 2013, https://psychologydictionary.org/utilitarian-function-of-an-attitude/ (accessed September 10, 2019).
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