BRAIN-DAMAGE LANGUAGE DISORDER
n. an impairment in language function as a result of brain damage. More of an acquired brain disorder, It is…
BRAIN-DERIVED NEUROTROPHIC FACTOR (BDNF)
n. one of a family of growth factors, specifically a neurotrophin. A regulator of nerve growth, it supports neurogenesis and…
BRAINSTEM AUDITORY EVOKED RESPONSE
n. a test which records brain wave activity via the brainstem, specifically in response to auditory stimuli like clicks and…
BRAINWASHING
n. a method which manipulates and modifies a person's emotions, attitudes, and beliefs. It utilizes intensely-persuasive, even coercive tactics in…
BRAIN-WAVE THERAPY
n. in alternative therapy, refers to the stimulation of specific sound waves in order to enhance learning,memory, relaxation, and sleep.…
BRAND LOYALTY
n. a tendency among consumers to behave positively towards their favorite brand. It motivates them to consistently buy a particular…
BRAND NAME
n. the trade name of a product by which it is known and by which it belongs to a particular…
BRAND PREFERENCE
n. a behavior exhibited by consumers in which there is prioritization of one brand over another in the same category.…
BRANDEIS BRIEF
n. a legal brief which made history in 1908 (Muller v. Oregon case) by being the first to compile scientific…
BRAND-USE SURVEY
in advertising psychology, refers to a market survey done in order to determine whether or not people tend to use…
BRATTLEBORO RAT
a. lab rat whose particular strain first originated from Brattleboro, Vermont. Due to a mutation in its gene for vasopressin,…
BRAZELTON NEONATAL BEHAVIORAL ASSESSMENT SCALE
n. a scale used to assess the behavioral and neurological abilities of a newborn infants at 2-4 months old. On…
BRCA1 AND BRCA2
n. the first-two major cancer genes associated with a person's susceptibility to breast and ovarian cancer. In women with mutations…
BREADTH-FIRST SEARCH
n. a first-in, first-out strategy used in graph search wherein two states are examined recursively. After visiting the present state…
BREAKTHROUGH
n. a sudden and major advancement in science and research which leads to a forward step in treatment and therapy.…
BREAST ENVY
n. in psychoanalytic theory, refers to the concept that infants envy the mother's breast for its capacity to nourish, comfort,…
BREAST-PHANTOM PHENOMENON
n. a phenomenon in which there is an illusion that the amputated breast still exists. This is felt as a…