DIRECT ATTITUDE MEASURE

A way of assessing attitudes where a person reports on their own attitude. See explicit attitude measure- implicit attitude measure. Compare indirect attitude measure.

DIRECT ATTITUDE MEASURE: "Direct attitude measure includes the Likert Scales and semantic differentials."
Cite this page: N., Pam M.S., "DIRECT ATTITUDE MEASURE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/direct-attitude-measure/ (accessed October 16, 2019).
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