Theory of persuasion where an attitude change occurs on a continuum of elaboration and thus may result in little scrutiny of attitude relevant information.

ELABORATION-LIKELIHOOD MODEL (ELM): "In the elaboration-likelihood model the strength of an idea depends on the amount of elaboration given to it."
Cite this page: N., Pam M.S., "ELABORATION-LIKELIHOOD MODEL (ELM)," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/elaboration-likelihood-model-elm/ (accessed April 13, 2021).