PANTRY-CHECK TECHNIQUE

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an analysis of the kitchen cabinets or shelves of households to gauge whether or not the subjects of advertising research actually utilize the products they say they favor. Interviews alone frequently prove to be insufficient.

PANTRY-CHECK TECHNIQUE: "The pantry-check technique isn't employed as often as many research markets might like, since it isn't nearly as convenient."
Cite this page: N., Sam M.S., "PANTRY-CHECK TECHNIQUE," in PsychologyDictionary.org, April 7, 2013, https://psychologydictionary.org/pantry-check-technique/ (accessed December 8, 2022).

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