An extensive demographic survey looking at values, activities, opinions and interests of populations of an audience or potential audience used to predict future consumer behavior or preference. Usually gathered by a commercial research firm, the data can be very useful for advertising agencies' advertising design and copywriting and company's focus of their efforts to place advertising buys

PSYCHOGRAPHICS: "Psychographics was used by Ford to introduce and market their newest SUV."
Cite this page: N., Pam M.S., "PSYCHOGRAPHICS," in, April 28, 2013, (accessed April 11, 2021).