PSYCHOGRAPHICS

An extensive demographic survey looking at values, activities, opinions and interests of populations of an audience or potential audience used to predict future consumer behavior or preference. Usually gathered by a commercial research firm, the data can be very useful for advertising agencies' advertising design and copywriting and company's focus of their efforts to place advertising buys

PSYCHOGRAPHICS: "Psychographics was used by Ford to introduce and market their newest SUV."
Cite this page: Nugent, Pam M.S., "PSYCHOGRAPHICS," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/psychographics/ (accessed November 20, 2017).
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