The opposite of a pull model. It is the theory emphasizing the impulse of a negative stimulus on a person's establishing a set of goals.
PUSH MODEL: "The push model put emphasis on negative factors."
Cite this page: N., Sam M.S., "PUSH MODEL," in PsychologyDictionary.org, April 28, 2013, https://psychologydictionary.org/push-model/ (accessed March 21, 2023).
